Moment makes functional, meditation-inspired drinks and has been on Shark Tank. A brilliant product in a crowded aisle, and a need to reach the people looking for exactly this.
A story in four chapters
One client with a challenge, and the part of our crew that took it on. Cartoon versions, naturally.
Moment had already won over the Sharks. But the drinks aisle and the internet are loud, and a product built around calm doesn't win by shouting. Moment needed the people searching for a better kind of drink to find it, and to get the brand in a second.
MomentWe made a drink that helps people slow down. How do we stand out without yelling?
Bravo suggested working on three fronts at once, because each makes the others stronger: a sharper brand, organic growth through SEO, and paid ads to reach new customers. One team on all three, so they actually talk to each other.
BravoBrand, search and ads. One makes you memorable, one makes you findable, one gets you seen.
MomentAll three at once?
BravoAll three, one team. That's the trick.
Blossom sharpened Moment's positioning and identity so the brand feels as calm and premium as the drink tastes. Dexter worked on the search foundations and content, so Moment shows up for people looking for functional and wellness drinks. The ads then carried the same story to new audiences.
BlossomLess noise, more feeling. That's the Moment look.
DexterSearch engines now know exactly what's in the can.
Moment's branding, organic search and paid ads now pull the same way, so a standout product reaches the people looking for it. Kim keeps all three in step as the brand grows.
MomentIt finally feels like one brand, everywhere.
KimAnd we'll keep it that way.
The end… for now.
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